Chéribé

The Chébé ritual takes all day and isn’t always practical in the fast-paced rhythm of modern life, not to mention the Chébé seed powder that has stained a few too many of my favorite white shirts. After graduating from Harvard and spending several years in product development for the biggest names in beauty, launching many bestsellers on the market, I realized that there was nothing comparable to Chébé. I then set myself an unprecedented challenge: to enhance our ancestral ritual with the best of modern hair science.