Aime

It was during an internship, at the dawn of their 20s, that Mathilde Lacombe and François Morrier met. Mathilde then began a career in women's magazines, while François specialized in design. A few years later, in 2011, they reunited to co-create Joliebox, the first French beauty box. The desire to repeat the experience resurfaced in 2018: having then scoured the world of beauty with the feeling that they could bring a more personal and reasoned approach, more in line with their lives and desires. This is how Aime, the first brand combining nutricosmetics and skincare, was born.