EVOLVE YOUR SHAREHOLDING
"Preparing to seize opportunities such as fundraising, LBOs, or divestitures"
with Razika Abchiche, private equity partner specializing in consumer goods at Lazard
Opening up your capital is a bit like selling a room in your house or sharing its keys. You're no longer alone in your home; and often, the story ends with a sale. But with the right support, cohabitation can be a real opportunity: more life, more energy, and often a more beautiful home than before.
Razika Abchiche shared four key axes during this Breakfast Club: brand awareness, positioning, differentiation, and desirability. In other words; does your brand transcend the functional? Does it aspire to something greater? Does it play a real role in your customer's life?
What did we take away? Easy? Not sure. Fascinating? Absolutely. And essential for anyone who wants to evolve their shareholding with clarity and ambition.